Latest news

I-level co-founder David Walmsley claims Facebook’s cheap ad rates are driven by low consumer response.

LONDON - DDB London has unveiled the official trailer for its follow-up to the Cannes Grand Prix-winning Philips 'carousel'. It reveals that each of the five new online films shares the same script.

Customer contact businesses are being told about changes in filing tax returns through a government ...

LONDON - The government has rejected the health select committee's recommendations on curbing alcohol promotion, but has launched a cross-departmental review on the potential harm of drinks marketing on children and young people.

LONDON - Adidas is to launch its new starred-studded ad featuring David Beckham, Snoop Dogg, Noel Gallagher and Agyness Deyn on Channel 4 this evening.

ITV needs to look at a paid-for model for video on demand, according to its MD of brand and commercial Rupert Howell.

LONDON - ITV, the UK's largest commercial broadcaster, is exploring possibilities surrounding pay-TV models, its managing director of brand and commercial Rupert Howell confirmed today.

LONDON - Adam Crozier, the new chief executive of ITV, will receive at least £3.2m over the next three years, while former executive chairman Michael Grade earned more than £2.1m last year.

Barclays has appointed Michelle McEttrick chief marketing officer for its new Global Retail Banking (GRB) division.

Lipton Ice Tea is today launching a global advertising campaign starring X-men actor Hugh Jackman.

Marks & Spencer has confirmed that Sir Stuart Rose will step down from his chief executive role on 31 July 2010.

The Royal London Mutual Insurance Society has had its knuckles rapped after it was found guilty of i ...

Samsung UK has appointed CHI and i-level to handle its multi-million-pound ad account.

LONDON - Clinique is looking for a digital agency to handle a global campaign for its Skin Supplies for Men product division.

Molson Coors CEO and ISBA president Mark Hunter has praised online regulation improvements following proposals to expand the CAP Code online.

LONDON - Michelle McEttrick has been appointed as chief marketing officer for Global Retail Banking (GRB) at Barclays, Marketing can reveal.

LONDON - Google is working with Sony and Intel to develop an internet-connected TV platform called Google TV, according to reports.

LONDON - Unilever has appointed marketing executive Amanda Sourry as executive vice president of Unilever, UK & Ireland, as part of a top-level reshuffle including the departure of global foods, home and personal care chief Vindi Banga.

Mooncup, the feminine sanitary brand, is launching an unbranded campaign to encourage women to shed their embarrassment and talk about their vaginas.

Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.