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Updated: 6 min 47 sec ago

Publicis Group's revenue up

Fri, 10/02/2012 - 20:28
Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.


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USPS reports losses of $3.3 billion

Fri, 10/02/2012 - 17:04
The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.


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PepsiCo to boost marketing spend, consolidate agencies

Thu, 09/02/2012 - 21:08
PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.


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Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

Thu, 09/02/2012 - 20:50
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.


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Report: Email lists see sharp rental price decline

Thu, 09/02/2012 - 19:18
There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.


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Groupon reports revenue spike in first public earnings report

Wed, 08/02/2012 - 22:00
Groupon reported a 419% increase in 2011 revenue to $1.6 billion, the company said in its first earnings report as a public company on Feb. 8.


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Coca-Cola to invest more heavily in marketing

Wed, 08/02/2012 - 20:49
Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7.


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Gartner revenue up

Tue, 07/02/2012 - 21:16
Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.


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Epsilon names new president, chief client officer

Tue, 07/02/2012 - 19:06
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.


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JetBlue launches iPhone app, redesigns web and mobile sites

Mon, 06/02/2012 - 21:12
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.


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Facebook hires first CMO

Mon, 06/02/2012 - 20:50
Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.


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Quad/Graphics acquires Williamson Printing Corporation

Fri, 03/02/2012 - 22:50
Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.


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Amazon billed by Arizona for $53 million in sales taxes

Fri, 03/02/2012 - 21:34
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.


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Staples to launch tablet-optimized e-commerce site

Thu, 02/02/2012 - 21:57
Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.


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Infogroup wins list management for Arizona Mail Order brands

Thu, 02/02/2012 - 19:22
Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.


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Facebook files for $5 billion IPO

Wed, 01/02/2012 - 22:36
Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol "FB" and detailed its offerings for advertisers and marketers.


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Sony to replace CEO with insider

Wed, 01/02/2012 - 20:12
Sony Corp. appointed Kazuo Hirai as its new president and CEO, replacing CEO Howard Stringer, effective April 1. Pending approval of the company's board of directors, Stringer will become chairman of the board in June.


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Facebook expected to file for IPO today

Wed, 01/02/2012 - 19:50
Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.


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Dish Network misses mark on static 'offer'

Wed, 01/02/2012 - 05:00
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.


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Dish Network misses mark on static 'offer'

Wed, 01/02/2012 - 05:00
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.


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