New Media Age

Vevo has clocked up over 900,000 video views within three days for its campaign to promote emerging artist Labrinth (pictured).

Content-verification (CV) technology has been developed to try and create a safer online environment for ad placement by reducing the risk of an ad being served on an inappropriate website.

Google is thought to be developing a home entertainment system to stream music wirelessly, further escalating its rivalry with Apple.

Mark Gurney, head of apprenticeships, Livity

The Internet Advertising Bureau has expressed concern over a lack of understanding of digital marketing, as it unveils research that shows two thirds (72%) of brands do not, or only partially, integrate search into their wider media mix.

The release of the latest Muppets film has seen Disney shift towards a social media-led approach, already delivering millions of impressions. new media age asked Lee Jury, VP of studio marketing at Disney, about the impact of social media on film marketing.

Owner: BBC Agency: In-house

Food brands are facing further scrutiny over online advertising as health campaigners file a “super complaint” with the ASA.

carluccios.com

National Rail Enquiries (NRE) recieves 23% of all customer queries via the mobile web, apps or SMS, with traffic levels reaching as high as 750,000 hits a day.

Video advertising designed specifically for online, rather then using TV ads on the internet, can increase consumer purchase intent by 25%, according to a survey by Specific Media.

Kraft has hired rival PepsiCo’s senior global director of digital and social media Bonin Bough as VP of global digital and consumer engagement as it looks to establish itself as the leading consumer product goods business online.

Owner: Spotify Agency: In-house

Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads.

Digital, commercial and marketing professionals are concerned about their long-term digital plans because many are forced to work on a project-by-project basis with little integration across teams, according to research by digital agency Panlogic.

ITV is making its first foray into multiplatform storytelling for soap Emmerdale.

App outlets – such as the Apple App Store and Android Market ranking systems – are the latest part of digital marketing to be manipulated with false ratings and rankings. new media age explains the issues involved.

Groupon cut marketing spend by 22% in the final quarter of 2011 as part of its shifts towards a retention-based model from acquisition.

Content-verification (CV) technology does deliver increased safety for online ad placement, but the capability of different tools varies, as does their ability to make decisions in real time, according to the first review of the technology by auditor ABC.

Dennis Publishing is expanding its subscription acquisition programme in 2012, which will be driven deeper into social media and include new titles.