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Books on CRM
Posted by rustynail on Thu, 27/01/2011 - 18:03
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Surely Paul Greenberg's "CRM at the speed of light" is a must reading on this topic.
Be more specific :)
Don't get me wrong, but what do you expect from a book about CRM?
If you need to get the basics - use wiki (http://en.wikipedia.org/wiki/Customer_relationship_management)
If you need good insight into the industry - here is nice blog (http://the56group.typepad.com/)
If you want to listen to opinion leaders - members of CRM Experts group in Linkedin discuss a lot of topics - starting from 'what CRM is better', and ending with 'what are the main reasons for low user adoption'
A friend of mine needed a book about CRM to add this book to reference list in her diploma. But she haven't found any 'academic' book about CRM, if you understand what I mean.
If you specify your objectives, I may help you with information you need.
My opinion.
Very biased - but as I wrote bits of it...
The CRM Pocket Book - from Collier Pickard.
Real world experience and totally product agnostic.