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I'm looking for CRM case studies

Posted by on Thu, 24/06/2010 - 20:22

Hi,

I currently starting my dissertation and I’m looking for some case studies on CRM (the marketing and strategy element). I seem to be only able to find examples relating on Banks and Retailing.  I am specifically looking for manufacturing industries, and how they use CRM.

Thanks for you help,

Neil Davey's picture

Document library

Hi Shirelle,

Have you tried our document library?

If you search for 'case study' you should find a number of relevant resources including a podcast about Porsche.

Thanks Shirelle,

Posted by on Mon, 28/06/2010 - 09:03

Manufacturing CRM Case Studies

There's a couple on the Sage website on how manufacturers use Sage CRM:

http://www.sage.co.uk/software_and_services/customers/sage_crm/customer_case_study.aspx

Hope this helps.

Euan

Posted by on Thu, 23/12/2010 - 12:01
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