Social Media: Friend or Foe? Managing Our Approach to Enhancing the Customer Experience

Social Media: Friend or Foe? Managing Our Approach to Enhancing the Customer Experience

My organisation (British Quality Foundation) is an independent, not-for-profit, corporate membership organisation. We provide a broad range of products and services to help your organisation improve its performance. We are the EFQM's Primary Partner and promote the Excellence Model. I run a Customer Experience Networking Group and wanted to generate some discussion around our current topic and also let you know about a networking event on 1st May 2013 in central London, where we'll tackle the topic in more depth. Here is the event synopsis:

Social Media: Friend or Foe? Managing Our Approach to Enhancing the Customer Experience

How do we use social media to get our message out to our customers and perhaps more importantly, how do we manage the feedback our customers give? How do organisations manage negative feedback? Who is responsible for managing this channel of communication?

At this event we will explore the use of social media in understanding and improving the customer experience now and in the future. You will hear from a panel of guest speakers from Lloyd's Register, Motorola and Go-Ahead Group and share your own experiences in using social media to manage customer experiences.

With an interactive panel session and extensive networking opportunities, this event aims to explore the topic, providing a platform for debate and the sharing of ideas.

To anyone who wishes to discuss the topic further and to network with around 40 other customer experience professionals, rates are £39+VAT for BQF members and £100+VAT for non-members. Book online.

Looking forward to your thoughts and to hopefully meet some of you in May.

Jessica Smith

E: jessica.smith@bqf.org.uk

@TheBQF #BQFNetworking

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