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starting a viral campaign
Posted by BG on Thu, 02/07/2009 - 12:06
I am thinking of starting a viral campaign (we have a great idea!) but there is already lots of stuff out there. I have read up about it but has anyone here done one and how did you get started?
BG
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Viral marketing: food for thought
Hi,
As an aside, you may like to read the following article, which discusses a few of the issues surrounding viral marketing:
http://www.mycustomer.com/item/133055
Thanks
Seeding the game
The purpose of Viral is for a communication to generate its own pace in distribution and from that be engaging enough to bring the customer in and chose to accept you offer. Many companies I have dealt with on Viral hav offered a great idea and delivered a great execution but failed when it comes to distribution.
I have to recommend a company called Inbox Digital who have not only a great understanding about how to create a great viral that will engage, but bases this on the viral community and how to access it and get the usage up.
Trya few of these to show you what I mean:
www.jellyjumper.com
www.groovyglider.com
www.ilovejaffacakes.com
www.postitgame.co.uk/
This last one I lve as it encourags group play. All very addictive in a fun kind of way
Very Simple games but effectively executed and through a demostrable network with robust figures.