Bob Pike blog

This is what IBM are saying, The IBM Social Business Toolkit is a new cross-product integration with the IBM Collaboration Solutions portfolio and extensibility toolkit for developers. Initially, the IBM Social Business Toolkit delivers a set of tools that enable developers to publish and retrieve events to the activity stream of the aggregation service.

Social CRM, now a Gartner Quadrant and as is the case, they that market well (money in hand) gain the position of choice- am I being cynical as usual?

But it is not about bashing Gartner, although I have long seen through the ages of IT (33 Years) that if you gain the “cannot be fired for symbol” and add the backing of Gartner, many IT Directors find it hard to do something different. (Lazy or just treading water?)

In the late 90’s and well into the millennium, Enterprises only saw the Internet and therefore their landing page as a static information page, mostly about their company brochure.Today, we have crossed into a world that has been under attack, either from easy access to the web, total access to each other via mobile phones and now a sharing ethos that has never existed before, the Social Network.Many of my generation will reflect on the fact that there is nothing we will be able to tell our offspring about using these technology changes, we can suggest caution as a self preservation o

I am still trying to work out why a "slight improvement" in CRM software revenues was expected this year, organisations were still being careful about their investments, with 45 per cent not planning to select new CRM technologies in 2010, up 5% from 2008, he added. (Gartner)

So they should be careful, life has changed as I have said before.

I asked this Question of a potential SITEFORUM client.