Customer experience management requires an accurate understanding of the customer's world and aligning enterprise-wide efforts to deliver value accordingly. This blog features examples of companies that are making great strides in applying customer experience management best practices.  This blog is managed by Lynn Hunsaker, Customer Experience Strategist and head of ClearAction.  She is author of 3 ebooks:  Innovating Superior Customer Experience, Customer Experience Improvement Momentum, and Metrics You Can Manage For Success.