Michael Hinshaw is Managing Director of MCorp Consulting, a customer experience research, brand and strategy consultancy based in the San Francisco area. An innovative executive, consultant and educator, he has over 20 years experience in marketing, brand and management consulting. His perspectives on creativity and business performance measurement have been honed through the lenses of brand, touchpoint and customer experience mapping. For more information, view his Touchpoint Insights Blog, or follow Michael on Twitter.