60,000 photos = picture perfect campaign

They say a picture is worth a thousand words. Maths isn't my strong point, but if this statement is true then the 60,000 pictures and 9,600 developed prints used in the making of this Olympus campaign are worth a LOT of words.

In complete contradiction to this, I was practically speechless at the sheer brilliance of it all, as we follow a succession of photos around a room, animating a boy's journey to adulthood and old age, via university (as the photos traverse the book shelf), scuba diving (through the fish tank) and a hot air balloon ride (on a balloon).

Enjoy.