Once-mighty TV series Heroes may have fallen out of favour with viewers recently, but the popularity of superheroes is seemingly invincible. Just ask Disney, which has just shelled out billions of dollars to acquire Marvel Comics.
Also hopping on the super (souper?) hero bandwagon is Heinz, with its new 'Secret Abilities' campaign. Based around its website secretabilities.co.uk, the campaign initially featuers three videos that showcase such staggering powers as being able to smell love and (in the video below) making animals grow beards. The world is in safe hands.
But Heinz is also encouraging visitors to send in video clips revealing their own secret abilities, with a chance for one of them to win £1,000 - enough money to keep even the most ardent superhero in capes and tights for a while.
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