Posted by Neil Davey on Tue, 30/06/2009 - 11:16
Sometimes the simplest ideas are the best. And sometimes it's the ones that are, frankly, a bit off the wall. So when Saatchi & Saatchi built a campaign around how Cadburys gets caramel into its Caramilk bars, it decided that the most effective way to do it would be through the medium of dance.
It's no drum playing gorilla, but it's good nonetheless.
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