UPDATE: Since my posting, the makers of the video - Bartle Bogle Hegarty - have demanded that it be removed from YouTube. Seems the campaign had been hijacked by those appalled by Diageo's decision to close its Scottish plants and altered to promote the campaign to keep Johnnie Walker in Kilmarnock. A clever viral in itself! UPDATE UPDATE: This video has now also been removed!
"You can take Johnnie Walker out of Scotland, but you can't take Scotland out of Johnnie Walker!" That seems to be the message in this lavish, film star fronted, six minute-plus ad from Diageo's famous whisky brand, delivered in the wake of the recent bombshell that it is to close the Johnnie Walker bottling plant in Kilmarnock and distillery at Port Dundas in Glasgow.
Despite Johnnie Walker's presence in Kilmarnock for almost 200 years, and fears that the closure could have a devastating impact on the town, Diageo is insisting the restructure is a necessary response to the current economic climate.
Yet whilst it has no time for nostalgia when it comes to Kilmarnock and Port Dundas, Diageo comes over all dewey-eyed about its brand's Scottish heritage in this ad by Bartle Bogle Hegarty, with Robert Carlyle striding along a Highlands path, replete with bagpiper, recalling the company history.
It's enough to make you turn to drink.