E.G. Insight News and Notes

In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many members cited Clayton Christensen’s The Innovator’s Dilemma. What does Christensen say about innovation that is so compelling? Murray summarizes:

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about their competition in the phone app market:

Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (click here for details: http://www.edelman.com/trust/2010/). It measures and reports the level of trust the general public has in entities like corporations, government, even friends and family. Some of the results are unexpected, such as the rise globally in the credibility people see in messages directly from the CEO and the lack of trust people have in their “inner circle” social network.

When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their internal communication, shortened the time it takes to fulfill orders, and allow you to order a pizza online. Technology has been a huge part of Domino’s value proposition.

I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to meaningful data. Collecting information from customer transactions and investigating trends has been aided by scanner data and mountains of empirical results. Do you want to know about the latest trends in consumer preferences for salty snacks?