MyCustomer.com CRM blogs

Trade shows can be the best or worse when it comes to getting value for your marketing spend and throughout my business life I have seen and experienced both outcomes. For brands that are known it is both a necessary evil and a great chance to show off the latest and greatest offerings and for those that are not so well known a chance to get some brand awareness and generate leads and business.

With so many ways to communicate in today’s world we really cannot be lazy when it comes to keeping in touch with prospects and customers. The trouble is many SME’s do not have regular communication channels set up or have the resources in place to keep on top of this kind of initiative and as a result continue operating ‘business as usual’.

If you have a number of prospects hanging about in different stages of the sales cycle that never seem to get to the close you need to ask yourself some questions about each one.

Customer-Centricity: we are great at lying to ourselves

If there is one facet of ‘customer-centricity’ and the ‘outside in’ approach that I find striking it is this:  almost no-one who talks about this actually goes entices and enters into conversations with customers on what constitutes ‘customer-centricity’ and ‘outside in’ approach to doing business with customers.   Put differently which are the companies that have entered into ‘conversations for customer-centricity’ with their

What constitutes leadership and makes a good leader?

Let me start by saying that I am no expert in ‘Leadership’.  Yes, I have read the theory – all kind of theory including ‘charisma’, ‘being decisive’, ‘situational leadership’, ‘leadership v management’, ‘servant leadership’ and so forth.  In my world most of it occurs as theory or put differently it occurs as ‘philosophers philosophising’.  I can think of ‘charismatic’ people who do not / d

“I need to feel strongly, to love and to admire, just as desperately as I need to breathe.” Jean-Dominique Bauby

So much talk, so much confusion – round and round we go

Round and round we keep going writing about, talking about, customer satisfaction and customer loyalty.  Some say that the route to customer loyalty is customer satisfaction and others say that the abode of customer satisfaction does not lead to mountain of customer loyalty.  Everyone has an opinion and if you look deeply that opinion, the point of view, the white paper is totally in line with what that person is selling. So let’s start there.

So much talk about Customer Experience – seems like everyone gets the importance of Customer Experience and many businesses are busy designing, improving, orchestrating experiences that reflect the brand, make an impact on the customer and generate customer loyalty.