Loyalty Builders

Picture this.  You're in a restaurant with your loved one eating a steak that is  not particularly special or tender.  The waitress then walks to your table and in an upbeat, positive tone of voice says..."How's your meal", in a knee-jerk reaction type of response you say "fine...."  and before you can add any m

There is an adage that says something like "A happy customer will tell 2 or 3 people, whilst an unhappy one will tell 10".  Now I've heard many variations of this phrase, but the general view seems to be that unhappy customers are more vocal than satisfied ones.

I guess I shouldn’t have been surprised when my recent research proved that most home-buyers asked their friends and relatives about what they knew about various home-builders before making a decision on which one to choose, for probably the biggest purchase they would ever make. Intuitively it made sense to me, I’ve asked the same questions of my contacts and recalled what I’d heard during conversations, when in the same position.