MyCustomer.com CRM blogs

In an online article at www.marketingweek.co.uk entitled ‘Young marketers need to focus on basics to succeed’ there was an interesting quote from Claire Harrison-Church, former Sainsbury’s director of brand communication.

“It’s important that marketers are externally focused. So many people in the business get swamped about running the business in which they are involved that they can miss that the consumer has moved on and is busy doing something else”

At a retail conference last month, a senior operations director of a 300+ chain was talking to me about their long-term plan for ‘staffless stores’. Their vision is to make stores both visually appealing and incredibly easy to navigate, so they could function perfectly with a skeleton workforce in place on the shop floor.

When we start working with a client to improve their Customer Experience I am often asked ‘How long will it be before we see a result’. On the face of it whilst this sounds an easy question to answer it is fraught with difficulty… for example….

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In most certainty, some sort of help desk software would certainly advantage all relevant parties, through your help desk crew along with your web visitors for your very own corporation.You know how having your own help desk software helps your business increase your profits, by having happier customers.Using a web based Help desk software for providing first hand support to any service related or Product related query has proved to be very effective in IT service Management.

My Dear friends, service is service and it is an integral part of any product offering.You might be asking this quesition:"Why do you need a Customer Support Software?" So putting it in simple terms, where these is a product, there is customer service and when there is customer service, it is pertinent to have a customer service process and therefore in order to implement, track and control the customer service process you need a customer support software.So you may need to know how customer service software works.

I’m fairly sure that just about every Sales Director I have ever met would say an immediate “yes” if you asked them: would you like to have more passionate and highly motivated sales people?

But I doubt that any of them would expect their Customer Experience team to help find them. They are far more likely to reach for their favourite recruitment agency, order up a few more sales CVs and start interviewing.