Every company needs to change the way it interacts with its customers on occasion. Whether it’s new or updated systems, services, offerings, channels or locations, these changes are both expected and required.
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Read the latest expert opinions from the MyCustomer community.
As one of the world's first Chief Data Officers, Mario Faria, ServiceSource has been at the forefront of big data developments.View the whole blog: Expert insight into recurring revenue
Consider a few brands that you actively choose. Why do you choose them over others?View the whole blog: IS A LOYALTY PROGRAMME JUST AN EXPENSIVE DISTRACTION?
With every month that passes it seems as though there is a new channel for consumers to reach contact centres. The days when a call centre was just that – a room full of people on the phone – is long gone.View the whole blog: "How to..." Help for Contact Centres
Well we all know there is no such thing as 'perfect' however we can certainly look at how to send a pretty good one for you and also some examples of some great SMS mobile marketing campaigns.View the whole blog: The world of Mobile Marketing
The CRM industry has changed beyond all recognition during its lifetime.View the whole blog: MyCustomer.com blog
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage witView the whole blog: Celebrus Technologies - the power of power one-to-one data-driven marketing, real-time personalization and advanced customer analytics.
The festive period is a frantic time for businesses and families alike. Yet, just stop and think for a moment what it must be like for poor Father Christmas, who has to cram a whole year’s work into this short period.View the whole blog: Mark Kirpalani - Capital Capture
One of the fastest growing headaches for large consumer brands is how to cope with the increasing demand for real-time customer care on social media channels such as Twitter and Facebook.View the whole blog: Social Customer Service and Social CRM