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Read the latest expert opinions from the MyCustomer community.
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2014 was a banner year for ecommerce businesses in the U.S.View the whole blog: My Customer is Online! (Lori Wagoner)
At this year’s AM and Auto Trader Digital Marketing Conference a survey showed that 83.3% of marketing teams at the event had increased their year-on-year digital spend for 2015.View the whole blog: Six tips for putting excellence back into the customer experience
Making the path to purchase circular is key to maintaining strong growth.View the whole blog: All about the path to purchase
As today’s ecommerce companies take a 360 degree view of their potential consumers to maximise retention and sales, it is important that the single customer view (SCV) captures a host of information across all channels.View the whole blog: Neil Capel, CEO and Co-Founder, Sailthru
In four years, marketers have made little-to-no progress in joining the dots across their customers’ journeys.View the whole blog: The role of voice in the customer experience
I’d like to talk about how buying an everyday dairy product has taught me all I need to know about customer service. Now, that might sound like a ridiculous piece of hyperbole, but it really is true.View the whole blog: Customer Service and Technology