The Direct Mail and Data Cleansing Blog from W8Data

Businesses are making poor decisions because of bad data, according to one industry expert. Poor quality data often costs companies money and may lead to uninformed choices, one industry expert has claimed.

W8Data had the pleasure of being among the delegates at the Sustainability Tracking Study sponsored by ONEPOST, held at the Mayfair Conference Centre on 30th Sept 2010.

Maintaining up-to-date client details is a must for the environmentally conscious business. Companies reducing their direct mailing numbers are minimising their carbon footprint and keeping data cleansing bureaus busy. The benefits of clean data are all positive: cross departmental savings; increased personalization; improvement in brand perception; reduction in carbon footprint; increase in ROI.

 Direct Marketing has bucked the downturn in advertising by contributing £50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA’s Economic Impact of the Direct Marketing Industry 2008.

While the overall news agenda has been dominated by the effects of the economic downturn, reports in the marketing world have thrown business data back into the spotlight.