Adobe

Brent Leary interviews Ben Watson, principal customer experience strategist at Adobe, about the CEM market, strategies and metrics.

Adobe has launched a Digital Enterprise Platform to enable brands to management their customer experience across multiple channels.

Adobe is looking to capitalise on the confusion surrounding social media ROI with the announcement of a new tool to guide Web 2.0 investment.

Adobe is releasing an enterprise ‘web experience management’ offering that is intended to boost consumer acquisition and engagement.

Young readers are more likely to purchase goods and services after engaging with interactive adverts in digital magazines than after reading static ones in the same publication, research has revealed.

Adobe Systems has purchased advertising audience optimisation software provider Demdex to boost its Online Marketing Suite.

Omniture CEO Josh James departs suddenly. If "Omniture was made in Josh’s image", what next for the web analytics firm?

Adobe Systems has entered into a definitive agreement to acquire web content management vendor Day Systems for about $240 million.

Shantanu Narayen, Adobe CEO, and Josh James, Omniture CEO, explain the deal and outline the future.