a Sift Media publication

advertising

Paid search to account for half of online advertising expenditure in 2012

01/02/2012 - 01:04

Advertisers who choose paid search are likely to see a better return on their investment this year, a new report suggests.

Advertising Standards Authority slams Groupon for misleading deals

08/12/2011 - 00:12

Discount website Groupon has come under fire from regulators for deals advertised on its site – bringing the number of ASA breaches from the company up to 50 in 2011.

Communication breakdown: British businesses stuck in advertising time warp

14/11/2011 - 00:23

British businesses have been accused of being locked in an advertising time warp as it urges them to find more effective ways to communicate with consumers.

How to make social gaming a marketing success

17/10/2011 - 00:09 - 1 comment

With $200m to be spent on advertising in social networking games this year, how do you make a success of such a campaign?

Google brings +1 to display ads

21/09/2011 - 11:42

In addition to opening Google+ up to the masses, the company has also revealed that it will be adding +1 buttons to display ads.

Mobile and video making major impression as online ad platforms

07/09/2011 - 00:38

New research has revealed the extent to which mobile and video advertising are gaining traction in the UK.

Betfair gets to the bottom of QR advertising with volleyball campaign

09/08/2011 - 00:02

Gambling firm Betfair is set to trial a cheeky sponsorship campaign at a beach volleyball tournament this week.

Engagement with ad campaigns plummets as marketers lose focus

05/08/2011 - 00:05

Customer response to cross-channel advertising campaigns nosedives - and the marketers themselves are to blame.

How effective is Facebook advertising?

04/08/2011 - 00:08 - 1 comment

Dave Chaffey looks at recent research to establish the effectiveness of Facebook advertising.

Yell teams with Microsoft to sell online ads and Cloud services

14/07/2011 - 00:02

Yell plans to launch a global Cloud-based marketplace to resell Microsoft’s search, mobile and local advertising offerings to small-to-medium businesses.

Create your free account

Access all articles in full
View multimedia

Receive email bulletins
Private messaging

Login

Forgotten your password?