a Sift Media publication

analytics

Welcome to MyCustomer.com's dedicated feed for analytics news, downloads and resources. If you're after analytics advice, vendor profiles and news, or case studies of organisations that have deployed analytics, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Seven super lame customer metrics – and four super awesome ones

06/02/2012 - 01:08

Analytics hero Avinash Kaushik shares his expertise with MyCustomer.com.

Twitter analytics tools would drive social investment

06/02/2012 - 01:04

The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.

Satmetrix marries NPS with sentiment for new social media measurement tool

03/02/2012 - 01:01

Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.

Salesforce.com makes analytics u-turn after customer pressure

02/02/2012 - 01:21

Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.

React.com launches free social analytics tool

31/01/2012 - 01:00

Dutch company React.com has launched a free version of its online social analytics product.

MyCustomer.com members offered discount for social media analytics workshop

25/01/2012 - 01:57 - 1 comment

MyCustomer.com is pleased to offer members a 10% discount from an upcoming social media analytics workshop in London.

CRM in 2012: The expert predictions

19/01/2012 - 01:08 - 1 comment

CRM guru Paul Greenberg tells MyCustomer.com about his predictions for the world of CRM.

IBM beefs up social business software with analytics

16/01/2012 - 16:00

IBM is seeking to bolster its reputation in social business with new announcements at Lotusphere 2012.

Oracle strikes back at SAP with in-memory data management offering

16/01/2012 - 01:05

Oracle is squaring up to rival SAP's Hana in-memory technology with its own in-memory database, while also announcing a new version of its retail point-of-service offering.

DOWNLOAD: How to identify your best customers

30/11/2011 - 10:10

This paper explores the data that your firm must study to identify your most loyal (and most profitable) customers, from location to spending habits and demographic.

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