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analytics

Welcome to MyCustomer.com's dedicated feed for analytics news, downloads and resources. If you're after analytics advice, vendor profiles and news, or case studies of organisations that have deployed analytics, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00

Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

SAP reveals plans for 'unwired enterprise' with Sybase

2010-08-23 01:07

With mobile devices the "new desktop", SAP’s plans for its Sybase acquisition will involve adding mobile support to all of its applications and tools.

Marketers struggling with changing customer expectations - study

2010-08-20 02:32 - 4 comments

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A third of marketing departments are performing badly due to inefficiency, inadequate funding and a failure to cooperate with other business units.

Can IBM buy success in the online marketing space?

2010-08-17 02:13

IBM makes another big acquisition in the marketing and data-related arena as it buys Unica. But analysts have fired a warning at Big Blue.

Shock CEO departure – what now for Adobe’s Omniture v2.0?

2010-07-30 02:28

Omniture CEO Josh James departs suddenly. If "Omniture was made in Josh’s image", what next for the web analytics firm?

Social search and analytics essential to solving CRM shortcomings?

2010-07-22 02:41

Social search and analytics software must be employed to plug the customer profile gaps left by traditional CRM systems, an analyst warns.

Investment in speech analytics set to double

2010-06-18 02:48

Expenditure on speech analytics in call centres is set to double over the next five years - but will it become a 'must-have' technology?

IBM buys Coremetrics: What next for the analytics sector?

2010-06-16 02:16

Another analytics acquisition for IBM, as it adds a cloud-based delivery model to its growing portfolio - but what will it mean for the analytics market?

Businesses bolstering web analytics with staff and strategy investment

2010-06-10 02:00

A new survey has revealed that firms are shifting their web analytics spending away from technology to improve staff expertise and strategy development.

IBM unveils analytics that understands social media slang

2010-05-12 13:57

IBM claims SPSS Modeler will provide a more accurate view of what consumers are saying across the internet.

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