a Sift Media publication

analytics

Welcome to MyCustomer.com's dedicated feed for analytics news, downloads and resources. If you're after analytics advice, vendor profiles and news, or case studies of organisations that have deployed analytics, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Is there a downside to social media metrics?

2010-03-05 12:05

Firms are increasingly imposing metrics on social media activity to make it measurable. But is there a danger that this will undermine its real value?

Facebook unveils more analytics partners for campaign measurement

2010-03-04 14:06

Omniture and Coremetrics join Webtrends as Facebook partners, in a bid to help the site become a more quantifiable marketing channel.

Are your messages getting through? 10 ways to improve B2B email deliverability

B2B email marketers face unique deliverability challenges. Messages must make it past corporate domains, firewalls and blacklists. Engage B2B, a Silverpop solution, shows you how to break through the barriers to deliverability. Download their whitepaper and find out how.

Download

Comms providers deploy analytics to call time on churn

2010-02-19 14:18

Three communication service providers have introduced predictive analytics software to enhance their marketing campaigns and boost customer retention levels.

Accenture and SAS team up for predictive analytics packages

2010-02-17 11:33

The predictive analytics market is finally starting to move into the mainstream, with Accenture and SAS buddying up to jointly develop industry-specific packages.