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Big data providing "game changing" insights for digital marketing optimisation
Twitter pilots new analytics tool
Mobile CEM: Best practices for analytics and data collection
HP pulls out of PCs, acquires Autonomy, eyes Cloud software
Informatica reports record results, eyes Big Data bounty
Location analytics to boom despite 'locationgate' privacy scandals
Customer retention centres: A sign you’ve already failed
Customer feedback breakthrough: Time for text analytics?
Google adds social metrics to Analytics and Web Master Tools
How should firms adapt to serve the channel agnostic customer?
How will conversion and social come together?
How will conversion and social come together?
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Using social media to map the consumer journey to the customer experience
First Direct: Six experience lessons from the bank that bucks the trend
Omnichannel: New service buzzword, same service problems
Why aren’t Voice of the Customer programmes proving their value?
Marketing Cloud: The final nail in IT’s coffin?
What does omnichannel mean?
People are channels too: How staff deliver omnichannel experience
How to kick-start conversations with your customers
A third of customers take to social to vent service frustrations
Using social media to map the consumer journey to the customer experience
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