a Sift Media publication

branding

Consumers' favourite brands revealed in new league table

24/01/2012 - 09:20

survey_customer_service_satisfaction_tick

The retail and FMCG sectors dominate the brands most highly-rated by UK consumers according to the latest YouGov BrandIndex league table.

The internet, e-branding and the rebirth of storytelling

21/11/2011 - 01:48

Should authentic storytelling in combination with social media and email be at the centre of your customer communication programme?

Seven branding lessons from The X Factor

17/10/2011 - 00:31

Ingrid Froelich explains what branding lessons can be learned from the hit show.

CRM lessons from BlackBerry’s service disaster

12/10/2011 - 23:07

BlackBerry users are furious at the service outage - and the firm's response. So how should it have reacted?

How to make sure your brand strategy isn’t just brandsturbation

05/10/2011 - 01:13

Jack Springman explores why the FMCG approach to brand building has proliferated - and why it could be doomed to failure.

Codes of conduct and brand reputation: Learning from the News International scandal

05/09/2011 - 00:25

Is your brand's code of conduct an effective tool protecting your reputation?

Apple and Steve Jobs: Can you separate the brand from the man?

25/08/2011 - 08:04

With Steve Jobs announcing his resignation as Apple CEO, we revisit our analysis of Apple's need to ensure that its brand is bigger than one man.

Abercrombie & Fitch vs Jersey Shore: Brand saviour or brand failure?

22/08/2011 - 00:06 - 3 comments

Can paying someone not to use your products save you from brand damage - or cause more harm?

News of the World and the silly Twit brands

08/07/2011 - 11:47

How much damage can you do to your brand if you don't fall in line with the Twitterati? Stuart Lauchlan explores.

Brands failing to innovatively target customers in multichannel market

10/06/2011 - 00:04

Too many marketers are failing to come up with innovative new approaches to targeting and marketing in an increasingly multichannel world.

Create your free account

Access all articles in full
View multimedia

Receive email bulletins
Private messaging

Login

Forgotten your password?