Restricting employee access to social networks is an outdated mentality and could lead companies to miss out on the potential benefits that they offer to business.
Imagine if an agent could be shown the ideal route a call could take to ensure the customer and firm end up at the best possible destination. It's not such a pipedream.
Almost half of consumers say telephone is the most frustrating customer service channel - but only one in eight customers say they would pay for superior customer service.
Kevin Clark of RESPONSE, explains how businesses are transforming their traditional call centre business to meet the increasingly more demanding market they serve.