At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Brent Leary, co-founder of CRM Essentials LLC. Here Brent discusses social media myths and misconceptions, social strategies, how the social CRM vendor landscape is taking shape - and what this will mean for firms looking to capitalise on SCRM.
Innovation is a major characteristic of successful companies, but where should firms start? With the customer, according to William Johnson, chairman, president and CEO of H.J. Heinz Company. In this video, Johnson explains why he believes that innovation comes from taking risks and making mistakes, and from allowing consumers' concerns and opinions into the development process.
.thumbnail.jpg "bridge (Stephen ONeill - www.skryne.com).jpg")
