CRM

In order to reap the benefits of a mobile workforce and retain a competitive advantage it is critical the right business tools like CRM are in place. This whitepaper explores each stage to successful mobile CRM implementation and the key requirements to consider for the future.

CRM is not just a marketing tool, but a business-wide strategy. Used well it touches all departments – from sales, through to IT and finance. How can you make this joined up way of working with CRM effective in your organisation and realise the true value of your customers?

Sharing customer data throughout each department has huge implications on a company’s performance and the relationship you have with each customer. Download this whitepaper to understand the impact adopting a knowledge-sharing culture has on an organisation’s CRM and the effects this has on your organisations bottom line.

Working more collaboratively across departments may be an alien concept in some organisations. However it’s a quick and cost effective way of maximising customer value and satisfaction. This whitepaper explains how departments can work together as one to achieve a better understanding of the customer.

The business benefits of mobile CRM are there for all to see. However, before organisations and marketing professionals embrace the benefits of mobile working, it’s essential to address the needs of your mobile workforce. Download this whitepaper for the practicalities to consider when adopting a mobile business strategy.

In a tough economic climate you need to seek new ways to reduce costs whilst improving performance. But it’s difficult to secure investment in new infrastructure. This practical guide shows how to make a strong business case for improving performance through mobile applications.

Customer retention relies heavily on effective communications with your customers, and in order to do that, organisations must use CRM technology to the best of their ability. This webcast addresses the strategies necessary for successful customer experience management

Customer retention relies heavily on effective communications with your customers, and in order to do that, organisations must use CRM technology to the best of their ability. This IDC research paper analyses the key issues related to CRM success and how to overcome them.

This Vodafone white paper looks at how careful investment in CRM can underpin a strategy for protecting business and sustaining growth through a downturn. Read our findings from recent engagements with organisations that are drawing up their strategies for the coming months and years.