Putting your customers at the heart of everything you do is hard work but encourages brand loyalty and business success
Read this free guide from IOD and Sage to learn the key principals your organisation needs to adopt in order to deliver excellent customer service
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Times are tough. But those companies that use marketing creatively to deepen relationships with existing customers and recruit new ones will emerge stronger.
Read this free guide from IOD and Sage to learn more about using the resources at hand to grow your customer relationships
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This paper discusses the results of an exclusive Computing survey of 130 businesses on how CRM has evolved, the benefits it can bring about and some more recent developments in the CRM market.
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In spite of the seemingly obvious benefits, many organisations feel let down by CRM as a result of poor implementation some companies even believe CRM could damage relationships with long standing customers.
With their budgets under threat, many marketers may be sceptical about the value of CRM but are they missing a trick? This quick guide outlines 9 reasons why CRM is an absolute must for your organisation
DownloadPaul White, CEO of mplsystems, asks why CRM has got a bad name in the contact centre and considers ways to improve the agent's lot.
Paul White, CEO of mplsystems, asks whether, despite the investment in new technology, social media and CRM, has customer service actually improved?
