CSR

Budget constraints and cost fears curbing CSR progress

21/04/2011 - 00:14
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Although corporate social responsibility activities can attract customers and boost profitability, budgetary constraints and cost fears are limiting their success.

New app launches to help ethical shopping choices

17/12/2010 - 01:17
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Brands' corporate social responsibility practices will become more visible, with a new app enabling shoppers to see their sustainability credentials at a glance.

Marketers using new service to measure carbon footprint of advertising

13/12/2010 - 01:28
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Honda and Heineken are among the first brands to adopt a service that enables marketers to measure the carbon footprint of their advertising campaigns.

Brian Blessed talks business (and life, the universe and everything)

12/10/2010 - 00:31
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Renowned actor and adventurer Brian Blessed tells MyCustomer.com about his thoughts on business and sustainability.
Video

Environmentally-conscious customers increasingly concerned by marketing methods

08/10/2010 - 00:31
World
Marketers have been warned that consumers are taking an increasingly dim view of paper-based marketing and polythene-wrapped mail.

Ethical shopping habits restricted by economic pressures

07/10/2010 - 00:12
Internet shopping
Economic pressures are restricting shoppers from acting on their ethical principles, according to a new study.

Sustainability: The next customer battleground?

30/09/2010 - 00:51
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Will corporate social responsibility and sustainability be the next major battleground for businesses? MyCustomer.com asks industry experts.

How to use social media for better corporate social responsibility

29/09/2010 - 00:50
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As CSR and social media collide, David Connor examines the outcome - and provides tips on getting the most from CSR via social media.

Should sustainability sit under marketing?

20/09/2010 - 00:37 - 1 comment
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MyCustomer.com speaks with experts including John Elkington about the sustainability issue vexing businesses.

How to design and communicate a consumer-focused sustainability strategy

06/09/2010 - 00:35
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Robert Nuttall, who played a key role in M&S’s ‘Plan A’ campaign, shares his tips.
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