customer co-creation

Not what we thought? What's your platform for value co-creation?

20/07/2011 - 00:00
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Things don't always go the way we thought. Graham Hill discusses how customer co-creation hasn't turned out quite the way he imagined.

Social CRM at a crossroads: Where to next?

07/03/2011 - 09:45 - 6 comments
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Social CRM can become just another comms channel, a technology solution or a way to co-create more value together with customers, says Dr Graham Hill.

Self-service technology: How co-production could be harming co-creation

31/01/2011 - 02:54 - 3 comments
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Dr Toni Hilton explains how to ensure that co-production doesn't harm co-creation.

"Look to your consumers for innovation" - president, H.J.Heinz

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Innovation is a major characteristic of successful companies, but where should firms start? With the customer, according to William Johnson, chairman, president and CEO of H.J. Heinz Company. In this video, Johnson explains why he believes that innovation comes from taking risks and making mistakes, and from allowing consumers' concerns and opinions into the development process.

Building a model for customer co-creation

26/07/2010 - 00:50
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Saul Parker discusses why there is growing interest in customer co-creation - and proposes a model of collaboration.

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