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customer data
Making social CRM pay: Consolidating data sets
CRM data: How keeping customers in the loop is mutually beneficial
Customer intelligence on the brink of change: Are you ready?
How scrapping surveys improved Sony’s customer engagement
How Big Data is shaping the future of marketing analytics
Josh James: Domo is "most significant tech firm since Salesforce.com"
Customer understanding and the case for social log-in
Most profitable firms using real-time predictive analytics by 2016 - Gartner
DMA calls on business leaders to bolster EU data protest
Why 'little data' has become Big Data’s new battleground
Sharing CRM data: Gold for your business - diamonds for your customers?
Infographic: The marketer's guide to actionable data
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Using social media to map the consumer journey to the customer experience
"Enterprise software sucks" says CEO of enterprise software firm Infor
First Direct: Six experience lessons from the bank that bucks the trend
Why aren’t Voice of the Customer programmes proving their value?
Marketing Cloud: The final nail in IT’s coffin?
What does omnichannel mean?
Global thinking: Five tips for multinational digital marketing
Consumers are most open to ads while shopping. Opportunities for brands and retailers
A third of customers take to social to vent service frustrations
The impact inconsistent customer service has on customer satisfaction
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