a Sift Media publication

customer engagement

Welcome to MyCustomer.com's dedicated feed for customer engagement news, opinion, downloads and resources. If you're after engagement advice, technology news, or vendor information, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Social media: 7 ways to drive interactions for leads - and measure them

09/02/2012 - 01:09

Danyl Bosomworth explores how to increase web interactions with social media and content.

How to benchmark engagement on your website

12/01/2012 - 01:08

Dave Chaffey looks at metrics for evaluating initial engagement with a site and benchmarks for engagement.

Seven ways to measure and deliver customer engagement

28/11/2011 - 00:22

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Dominic Graveson provides a set of pointers and things to consider if you are developing a stragey for measuring and delivering customer engagement.

Customer engagement: Are you just seven questions from success?

17/11/2011 - 00:06 - 1 comment

Is this the structure to build long-term relationships with customers using online media?

EU cookie directive: 90% say customer engagement will nosedive without cookies

10/11/2011 - 15:03

Only one in ten believe marketers will be able to engage consumers successfully without the use of cookies, according to new research.

Is the CMO the right person to be driving customer engagement?

27/10/2011 - 00:27

Mitch Lieberman looks at IBM's Global Chief Marketing Officer Study - and is left with a nagging question about the CMO's role in the action suggested by the report...

Engagement with ad campaigns plummets as marketers lose focus

05/08/2011 - 00:05

Customer response to cross-channel advertising campaigns nosedives - and the marketers themselves are to blame.

Mind the app: Native apps vs web apps for engagement

18/07/2011 - 00:16

Customers are app happy, says John Fernell, but brands need to be aware of the pros and cons of native apps vs web apps.

How do you approach customer experience in the 'new normal'?

15/07/2011 - 00:14

It can be tempting to look externally for solutions to understand the 'new' customer relationship - when often the knowledge is internal.

Google+ and your business: A major plus for the enterprise?

04/07/2011 - 00:06 - 2 comments

With “insane demand” for Google+, is it worth the excitement - and what should businesses know about it?

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