Video duration:
10.57
MyCustomer.com spoke with Nigel Shanahan, MD of Rapide, at the recent Loyalty World event in London, to discuss moments of truth in the customer journey and creating true advocacy from real-time conversations.
customer insight
360 DEGREE VIEW OF YOUR CUSTOMER
Video duration:
3.33
This video explores the ways in which Workbooks can help increase visibility and to provide a 360 degree view of your customer.
Maxine Clark: Using customer interactions to improve your business
Maxine Clark, founder of Build-A-Bear Workshop, shares her methods of using customer interaction to improve business.
Measuring the ROI of word of mouth campaigns
Many company executives like the idea of word of mouth campaigns, but doubt that such campaigns can be accurately measured. David Balter, founder and chief executive officer of the word of mouth marketing and media company BzzAgent, refutes that idea and explains how he has measured word of mouth campaigns to reflect meaningful ROIs.
