Customer intelligence

The four customer insight problems your firm must crack

2009-11-02 05:31
Customer insight
With customer intimacy a priority, Hypatia Research's Leslie Ament highlights the obstacles to obtaining customer insight.

Is it time for a volunteered personal information strategy?

2009-10-16 07:52 - 2 comments
Personal information
With the proliferation of personal information management services impacting CRM, Alan Mitchell explores how firms should respond.

Do you really know your customers?

2009-09-08 16:23
target_customers.jpg
Even if you think you know your customers, what do you do with that information? Stuart Lauchlan looks at creating a single view of 'the truth'.

Customer intelligence: The centrepiece of BI

2009-09-06 12:48
Target
What if you could make sense of your business information as quickly and easily as you find it? Anthony Deighton explains how.

Seeing customers as individuals via intelligence and data

2009-09-06 08:57
Customer data
How can firms better use data to see each customer as an individual and understand what they truly desire?

Beyond Google Analytics: What are the alternatives?

2009-08-17 05:00 - 1 comment
data graph.jpg
Google may dominate the web analytics market with its free-to-use tool but as Jon Wilcox discovers, its contemporaries are just as nifty.

How to build stronger customer relationships with BI

2009-08-13 04:59
BI_customer_data.jpg
BI can provide greater customer insights but how do you effectively collect and harness data for real business value?
Chris Colvin offers five key steps.

Europe shines for Teradata

2009-08-11 05:01
data world
Things have been a bit stormy on the profit front for data warehousing firm Teradata but Europe has offered an unusual bright spot.

Customer data – Your most valuable asset for competitive advantage

2009-05-29 16:31
Customer data
Adrian Gregory highlights how to implement effective data security, data quality and regulatory compliance.

Every penny counts: Consumer spending in the recession

2009-05-29 12:46
Penny
Angela Richmond explains what businesses need to know about the credit-crunched consumer.
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