At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Brent Leary, co-founder of CRM Essentials LLC. Here Brent discusses social media myths and misconceptions, social strategies, how the social CRM vendor landscape is taking shape - and what this will mean for firms looking to capitalise on SCRM.
MyCustomer.com editor Neil Davey is joined by Dominic Graveson, customer engagement and digital strategy lead for cScape and Matt Pilgrim, digital marketing platform specialist for Microsoft UK, for a roundtable discussion about harnessing technology for customer engagement, covering enterprise 2.0, social/peer search, social commerce and customised experiences.
