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customer value

Welcome to MyCustomer.com's dedicated feed for customer value and customer lifetime value (CLV) news, downloads and resources. If you're after customer value advice, news or case studies, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Exploring value exchange: Can we put a price on data?

09/12/2011 - 00:05 - 2 comments

Are your customers aware of the value of their data and their role in a value exchange model? And if not, should they be?

Rethinking value exchange: Consumers trust us with their data - how do we repay them?

18/11/2011 - 00:09

Ian Stockley explains the theory behind the new 'value exchange' when it comes to customer data.

POTW: Loyalty isn't frequency... not necessarily

12/08/2011 - 00:03

Post of the week goes to Nicholas Poulos' discussion of customer loyalty programs vs frequency programs.

Creating a value ecosystem for the connected customer

06/06/2011 - 00:16

Brian Solis discusses the changes that need to accompany social media if firms are to get closer to the modern customer.

Video

Marketers must rethink customer value to capitalise on social media

03/06/2011 - 00:15

If marketers are to get the most out of their social media efforts, they must re-evaluate the metrics used for determining consumer value, says a new report.

Service-dominant logic and the social CRM journey: A bridge too far?

23/05/2011 - 00:00 - 1 comment

bridge (Stephen ONeill - www.skryne.com).jpg

SCRM may not reach its potential with traditional management. But is it realistic to expect this to change? Bob Lusch believes so.

Social CRM's destiny: From customer service to value co-creation?

20/05/2011 - 00:20

Mark Tamis discusses SCRM's evolution as it builds out from the service department to support value co-creation.

Silver bullets and consolidation: Untangling the social CRM market

Video duration:

10.47

At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Brent Leary, co-founder of CRM Essentials LLC. Here Brent discusses social media myths and misconceptions, social strategies, how the social CRM vendor landscape is taking shape - and what this will mean for firms looking to capitalise on SCRM.

Customer experience: Time to tackle the 900lb Gorilla in the room!

04/05/2011 - 00:34 - 4 comments

For customers, the customer experience is mostly about value-in-use - not marketing, sales or service, says Graham Hill.

Is customer lifetime value redefined by social media?

Video duration:

08.56

At the recent 2010 Social CRM Strategies for Business Seminar, hosted by Capgemini UK, Oracle's Tara Roberts shared her thoughts on the data implications of social media and how it will impact the 360 degree view of the customer and lifetime value of the customer.

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