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customer value
REVEALED: Is this how to determine the value of a Facebook Fan?
Smartphone essential shopping companion - Deloitte
Is your business playing its part in the value exchange model?
Exploring value exchange: Can we put a price on data?
Rethinking value exchange: Consumers trust us with their data - how do we repay them?
POTW: Loyalty isn't frequency... not necessarily
Brian Solis: Creating a value ecosystem for the connected customer
Marketers must rethink customer value to capitalise on social media
Service-dominant logic and the social CRM journey: A bridge too far?
Social CRM's destiny: From customer service to value co-creation?
Silver bullets and consolidation: Untangling the social CRM market
Customer experience: Time to tackle the 900lb Gorilla in the room!
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Using social media to map the consumer journey to the customer experience
First Direct: Six experience lessons from the bank that bucks the trend
Omnichannel: New service buzzword, same service problems
How to kick-start conversations with your customers
Primark: Can a High Street store survive without ecommerce?
What does omnichannel mean?
People are channels too: How staff deliver omnichannel experience
How to kick-start conversations with your customers
A third of customers take to social to vent service frustrations
Global thinking: Five tips for multinational digital marketing
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