customer value

Welcome to MyCustomer.com's dedicated feed for customer value and customer lifetime value (CLV) news, downloads and resources. If you're after customer value advice, news or case studies, then this is the place for you.

Remember to check back regularly as this resource is constantly updated.

Exploring value exchange: Can we put a price on data?

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Rethinking value exchange: Consumers trust us with their data - how do we repay them?

POTW: Loyalty isn't frequency... not necessarily

Creating a value ecosystem for the connected customer

Marketers must rethink customer value to capitalise on social media

Service-dominant logic and the social CRM journey: A bridge too far?

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Social CRM's destiny: From customer service to value co-creation?

Silver bullets and consolidation: Untangling the social CRM market

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10.47

At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Brent Leary, co-founder of CRM Essentials LLC. Here Brent discusses social media myths and misconceptions, social strategies, how the social CRM vendor landscape is taking shape - and what this will mean for firms looking to capitalise on SCRM.

Customer experience: Time to tackle the 900lb Gorilla in the room!

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Is customer lifetime value redefined by social media?

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08.56

At the recent 2010 Social CRM Strategies for Business Seminar, hosted by Capgemini UK, Oracle's Tara Roberts shared her thoughts on the data implications of social media and how it will impact the 360 degree view of the customer and lifetime value of the customer.

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