Facebook

Social network Facebook is to offer £4.2m worth of free advertising to small businesses across Europe.

Facebook supported 35,200 jobs in the UK in 2011 and had an overall impact of €2.6 billion in the UK by enabling ecosystems of businesses to flourish, a new study suggests.

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, according to an analysis of spend in social media advertising.

Brent Leary interviews Phil Simon about The Age of the Platform.

Most people don't use social media to find new friends, new partners or catch up on celebrity gossip, contrary to popular belief.

Speculation continues to grow that Facebook could soon add a 'dislike' button following changes to its Open Graph.

Danyl Bosomworth responds to suggestions from Facebook's COO that brands should make marketing 'social by design'.

Software that allows marketers to generate real-time, personalised offers and content on Facebook alongside other customer channels has been announced by Neolane.

Facebook ad spend has increased 25% and cost-per-clicks are up by 54% in Q3 over Q2, as the social networking site emerges as an essential component of the marketing mix.

Auction site eBay is to integrate Facebook into its global commerce platforms allowing retailers to connect with consumers and offer new social shopping experiences.