Facebook supported 35,200 jobs in the UK in 2011 and had an overall impact of €2.6 billion in the UK by enabling ecosystems of businesses to flourish, a new study suggests.
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, according to an analysis of spend in social media advertising.
Software that allows marketers to generate real-time, personalised offers and content on Facebook alongside other customer channels has been announced by Neolane.
Facebook ad spend has increased 25% and cost-per-clicks are up by 54% in Q3 over Q2, as the social networking site emerges as an essential component of the marketing mix.
Auction site eBay is to integrate Facebook into its global commerce platforms allowing retailers to connect with consumers and offer new social shopping experiences.