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Journey mapping essential to omnichannel success, say retailers
How can you measure speech analytics' ROI?
How customer analytics can measure CX cause and effect
Winner takes all: The problems and power of measuring engagement
Getting the measure of contact centres: Rethinking call centre metrics
Mobile marketing and the metrics that matter
Email marketing measurement: The three most powerful metrics
Sales management: What your numbers should be telling you
Three tools that herald the era of analytics management
B2B sales & marketing optimisation: Measure what matters
Customer experience metrics: The basics
B2B marketers only need to share two metrics with top executives - report
Contact centres: The ultimate ebook
How to build a search marketing strategy
The top nine social media faux pas: Is your brand socially awkward?
Twitter and TV: How should brands respond to multi-screening?
What will Facebook video advertising mean for marketers?
It's a CRM deployment jungle out there!
HMRC hires marketing guru to "sex up" tax
Is social media confusing customer service?
Anti-social networks: Why are you failing to engage online?
Bad news: travels faster by tweet
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