Neil Davey
The seven pitfalls of mobile marketing
MyCustomer.com canvasses the advice of a panel of experts to identify the most common mistakes that organisations make when running marketing campaign...
How to engage with the credit crunched customer
Experts agree that the financial crisis has impacted customer psychology and behaviour - but how are they different and how should businesses respond?...
Seven CRM lessons to take from 2008
The next 12 months are threatening to be far tougher for organisations than the last. So what has the world of customer relationship management taught...
How segmentation is improving service in the public sector
The public sector hasn't embraced segmentation in the same way as the corporate arena, and it has often been criticised for applying a one-size-fits-a...
Online communities: Enjoy the insight but avoid the pitfalls
Focus groups and market research have traditionally provided valuable insight for firms looking to improve their operations and products. But online c...
Influencer marketing: Effective or defective? (Part one)
The concept of aiming marketing communications at a small number of highly influential networkers has grown in popularity since the advent of Web 2.0....
