Neil Davey

CSR 2.0: Taking customers on the journey to sustainability

7 reasons speech analytics will shake up customer service and marketing

Tribal marketing: How do you engage with customer tribes?

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Contact centre outsourcing: Costs vs customers?

The seven pitfalls of mobile marketing

MyCustomer.com canvasses the advice of a panel of experts to identify the most common mistakes that organisations make when running marketing campaign...

How to engage with the credit crunched customer

Experts agree that the financial crisis has impacted customer psychology and behaviour - but how are they different and how should businesses respond?...

Seven CRM lessons to take from 2008

The next 12 months are threatening to be far tougher for organisations than the last. So what has the world of customer relationship management taught...

How segmentation is improving service in the public sector

The public sector hasn't embraced segmentation in the same way as the corporate arena, and it has often been criticised for applying a one-size-fits-a...

Online communities: Enjoy the insight but avoid the pitfalls

Focus groups and market research have traditionally provided valuable insight for firms looking to improve their operations and products. But online c...

Influencer marketing: Effective or defective? (Part one)

The concept of aiming marketing communications at a small number of highly influential networkers has grown in popularity since the advent of Web 2.0....

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