Satmetrix recently conducted research across the Net Promoter® community to assess the challenges and opportunities companies face when deploying customer loyalty and customer-centricity strategies. More than 100 organisations responded. Download the white paper to read how companies are performing against a range of best practices.
DownloadNet Promoter Score
Complimentary chapter of the recently published Net Promoter® book from Satmetrix
Answering the Ultimate Question explains how to design and deploy a successful Net Promoter programme. Based on case studies from over 80 companies, this book enables organisations to improve customer experience and drive growth.
DownloadNet Promoter® is a key focus for Symantec’s long term success
One of the core values of Symantec is being customer driven. With an understanding that loyalty is a key indicator of long-term success, the company adopted Net Promoter in 2004.
DownloadThe numbers game: Is there any customer value in using Net Promoter Score?
Author Laura Brooks claims that Net Promoter gets to the 'hearts, minds and passion' inside an organisation, yet firms are still split over its effect...
Net Promoter® Economics: The Impact of Word of Mouth
Exploring the relationship Between Net Promoter and Word of Mouth in the Wireless Industry
DownloadNet Promoter score® - Why One Number is not Enough
In this thought-provoking paper Clicktools outline why whilst one number is an effective measure of customer loyalty, understanding how to improve customer loyalty requires a little more.
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