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Oracle
Oracle acquires Vitrue to create advanced social relationship platform
Oracle couples RightNow CX Cloud Service with Fusion Sales
Social media users demand real-time customer service - study
Is Siebel the first giant to be toppled by the rise of SaaS?
IBM’s Siebel defection signifies CRM changes beyond Oracle
Oracle hits SAP with $777m copyright infringement retrial
Meet the new boss: Is customer experience management the new CRM?
Database wars: Can SAP really take on Oracle (and should it try to)?
Big Data: Is it more than just a business intelligence rebrand?
Oracle targets SAP customers with latest analytics announcements
SAP launch takes predictive analytics "beyond the statisticians"
Anthony Lye, Oracle: "Our CRM competitor is IBM, not Salesforce.com or Microsoft"
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Using social media to map the consumer journey to the customer experience
First Direct: Six experience lessons from the bank that bucks the trend
Why aren’t Voice of the Customer programmes proving their value?
Omnichannel: New service buzzword, same service problems
Marketing Cloud: The final nail in IT’s coffin?
What does omnichannel mean?
Global thinking: Five tips for multinational digital marketing
Consumers are most open to ads while shopping. Opportunities for brands and retailers
A third of customers take to social to vent service frustrations
The impact inconsistent customer service has on customer satisfaction
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