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paul greenberg
Rethinking sales in a social CRM strategy
2010-01-19 10:54
Mark Tamis explores how organisations should be adapting their sales methods for the 'social customer'.
CRM in 2010: The experts' predictions
2009-12-18 05:47
Experts including Paul Greenberg and Shaun Smith speak to MyCustomer.com about their CRM predictions for the coming year.
CRM in 2009: The experts' view
2009-12-04 06:16
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2 comments
MyCustomer.com speaks with leading experts from the field of CRM, including Paul Greenberg and Shaun Smith, to discuss their views on the events of 2009.
Whole lot of shakin' going on: The new customer service model
2009-10-09 10:00
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2 comments
CRM expert Paul Greenberg explores a new model for customer service to restore trust and respond to the 'social' customer.
Playing for real: The games industry and social CRM business models
2009-08-17 05:01
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2 comments
Paul Greenberg explains the growth of co-creation in gaming and how this offers a prototype for a successful social CRM business model.
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