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paul greenberg

CRM Idol 2011 opens for entrants

26/04/2011 - 07:51 - 2 comments

A full rundown of the new EMEA-wide competition that allows smaller CRM firms to get some of the limelight, competing for the title 'CRM Idol 2011'.

Paul Greenberg: Social CRM? Really? REALLY?

01/11/2010 - 00:51 - 5 comments

P&G may be the only company with a holistic social CRM strategy - yet it doesn't call it SCRM. So what should we conclude from this?

Rethinking sales in a social CRM strategy

19/01/2010 - 10:54

Mark Tamis explores how organisations should be adapting their sales methods for the 'social customer'.

CRM in 2010: The experts' predictions

18/12/2009 - 05:47

Experts including Paul Greenberg and Shaun Smith speak to MyCustomer.com about their CRM predictions for the coming year.

CRM in 2009: The experts' view

04/12/2009 - 06:16 - 2 comments

MyCustomer.com speaks with leading experts from the field of CRM, including Paul Greenberg and Shaun Smith, to discuss their views on the events of 2009.

Whole lot of shakin' going on: The new customer service model

09/10/2009 - 10:00 - 2 comments

CRM expert Paul Greenberg explores a new model for customer service to restore trust and respond to the 'social' customer.

Playing for real: The games industry and social CRM business models

17/08/2009 - 05:01 - 2 comments

Paul Greenberg explains the growth of co-creation in gaming and how this offers a prototype for a successful social CRM business model.

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