social marketing

From passive customers to active co-producers: The role of co-production in public services

27/07/2011 - 00:14
Fists.jpg
Experts including Elke Löffler explain what public service co-production is, and why it matters.

Improved segmentation and targeting key to social and mobile engagement

16/03/2011 - 01:00
male_female_sign_sexes
Differences in the way that consumers use mobile and social media mean that brands must focus on segmenting and targeting different demographics more effectively.

Alan Andreasen: What can brand marketers learn from social marketing?

11/06/2010 - 01:11
socmarketing.jpg
The marketing guru explains how shared expertise is aiding marketing.

Superbrands failing to integrate social presence into comms strategies

29/04/2010 - 14:34 - 1 comment
Social.jpg
Few of the so-called 'superbrands' are exploiting social media to the full by integrating it into their broader communications strategy.

Social media or social mania - where is the engagement?

26/10/2009 - 17:56 - 5 comments
social_media_multi_coloured_question_customer_international
Shaun Smith cuts through the Web 2.0 hyperbole to assess its genuine value for customer engagement.

How four charities got the social marketing mix right

21/09/2009 - 09:34
Spreading the word
Three charities who truly understand what is needed to bring about social change, share their experiences of social marketing.

Strategic social marketing for non-profits

14/09/2009 - 09:41 - 1 comment
heart_in_hand.jpg
Social marketing can help non-profits go beyond simply fundraising. Expert Nedra Kline Weinreich explains how.

The opportunities and dangers of social marketing

10/08/2009 - 05:00 - 1 comment
megaphone.jpg
The CIM's Mark Stuart looks at what commercial marketers can learn from social marketers and how to foster better dialogues with consumers.

Create your free account

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Private messaging
Register now

Login

Forgotten your password?