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Are these the four trends driving customer engagement investment?
Social customer service's challenge: Connecting systems of engagement with systems of record
Is it time to rethink how we value brand strength?
Can enterprise social networks really improve the customer experience?
Infographic: Who owns your social media?
Social Media Week's top takeaway: Stop thinking about social as a channel
After numerous false starts... are we entering a new era of social commerce?
10% of digital ad revenue to come from social by 2015 - report
Could interactive video shape the future of customer engagement?
Is social media the best channel for B2B marketing?
What have we learned from five years of social media customer service?
How marketers can increase reach on Facebook
How to measure the ROI of personalisation
Why is Amazon launching a physical store – and what will it mean for retail?
Why is the customer journey so complex and what does it mean for business?
Customer journey mapping: The opportunities and obstacles
How to create a customer journey map
The myths and realities of modern customer service
How to better manage your marketing agency
Are marketing attribution tools misunderstood?
New Data Regulations - a challenge or an opportunity?
What KPIs should you be using to measure social marketing?
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