social media marketing

Danyl Bosomworth explores how to increase web interactions with social media and content.

A new launch is promising SMEs a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.

Social network Facebook is to offer £4.2m worth of free advertising to small businesses across Europe.

Scepticism of the benefits of social advertising means that a significant number of UK marketers have no social advertising plans.

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, according to an analysis of spend in social media advertising.

Infor has launched a new marketing tool in its suite of CRM applications that taps into social networking to maximise revenue from marketing campaigns.

A $53.4m venture capital funding boost for Lithium Technologies will allow the social media marketing company to take on rivals Salesforce.com and Jive Software the company has said.

MyCustomer.com looks back at some of the major developments in business use of social media over the past 12 months.

Salesforce.com used its record-breaking Cloudforce New York event to lift the curtain on its latest social enterprise initiative - the Radian6 Social Marketing Cloud.

It's time to take a dispassionate look at how willing and able you are to listen to customers.