social media measurement

Vodafone ranked most responsive brand on Twitter

How to measure and evaluate your social media effort

How to measure social media ROI and steer wider marketing investment

Nielsen acquires social media measurement firm SocialGuide

Amazon unveils suite of digital marketing tools for brands

Facebook introduces sales tracking tool for marketers

A quarter of employees don't know how their social media is measured

Social CRM: Why your strategy will (probably) fail!

REVEALED: Is this how to determine the value of a Facebook Fan?

Webtrends adds social reporting to analytics offering

Vince Sider, BBC Worldwide: Facebook is the best place to launch apps

Richard Owen, Satmetrix: Social media is promoting the NPS cause

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