social networking

Salesforce.com's takeover of Rypple seems like a diversion into HCM, but it's all about gamification and extending the Social Enterprise vision.

The audience for mobile social networking across Europe grew 44% in the last year with 55.1 million mobile users in Europe’s five leading European markets.

Oracle CEO Larry Ellison outlined the software giant’s take on enterprise social networking, in a move that marks a radical departure away from Facebook-style interfaces.

VMware has purchased enterprise social networking tool provider Socialcast to enable business application users across the organisation to collaborate in real-time.

Brands must proactively manage their social networking profiles or risk wasting hundreds of thousands of marketing dollars and serious damage to their reputation.

IBM is expanding its social software family by adding mobile support and a dashboard to enable users to interact with social media content from a single location.

The Google Me rumour mill continues to grind...

Firms are increasingly imposing metrics on social media activity to make it measurable. But is there a danger that this will undermine its real value?

Few firms are employing multiple social tools - while abandoned Twitter accounts and Facebook fan pages may be detrimental to brands.

So much for 2009, what's to come in 2010? As the rush of crystal ball gazing gets underway, Alterian has gotten in early with its Top Ten predictions for the shape of marketing things to come...