Twitter

The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.

Twitter has unveiled a raft of changes to its design, look and functionality including enhanced profile pages for brands and new tools to help users discover content more easily.

Most people don't use social media to find new friends, new partners or catch up on celebrity gossip, contrary to popular belief.

While customers will increasingly use digital and social channels to make complaints they will continue to rely on the phone to make purchases, a new study has found.

As the number of active users on Twitter exceeds 100 million, the company has launched the first in a series of testimonials to showcase innovative use of the medium.

Twitter has unveiled a free tool to help users understand how much traffic they receive from the micro blogging site.

WeCanDo.Biz has created a tool to pinpoint and present Twitter-based sales leads on a single web page in order to make it easy for businesses to follow them up.

Hard Rock Cafe's senior director of digital marketing and CRM explains how the brand is linking social media and CRM.

In celebration of Twitter's fifth birthday MyCustomer.com has put together a guide to our best content on how brands can use Twitter to benefit their businesses.

Heather Townsend advises businesses on how to avoid damaging your brand's reputation on Twitter.