VRM

From hoarding to sharing: CRM and the democratisation of data management

30/11/2011 - 07:39
data_planet_earth.jpg
Should progress in personal data management make us rethink the value of customer data?

Leading brands join Govt programme to release data back to consumers

07/11/2011 - 00:02
Customer data
Brands including Google and British Gas are among 26 businesses that have signed up to a Government programme to release data back to consumers.

Why the midata initiative will mark a sea change in CRM

06/05/2011 - 00:24 - 4 comments
customer_CRM_software_data_information_marketing_service_social
Alan Mitchell explains why the UK Government's new 'midata' initiative will create a new work/thinking agenda for CRM.

Volunteered personal information, personal data stores and your firm

Customer data
Video duration: 
10.10

Mydex, the first personal data store for individuals, has been trialling with a number of public and private sector organisations in recent months, and has been hailed as having “significant and wide-ranging” implications for marketers, brands and their customers.

midata to give marketing data back to consumers - but are firms ready?

15/04/2011 - 00:47
Customer data
As few as 10% of UK companies with large customer databases are ready to respond to the coalition government’s ‘midata’ initiative.

Personal data stores, volunteered personal information and your firm

20/10/2010 - 00:28
Customer data
The co-founders of the first personal data store, explain the implications of volunteered personal information.
Video

Launch of first personal data store is “significant” for brands, consumers and VRM

13/10/2010 - 00:24
data world
Will the first service to give individuals back control over their personal data introduce a step change in the relationship between companies and customers?

Doc Searls: VRM and the new tools of engagement

25/01/2010 - 06:42 - 2 comments
tools.jpg
Vendor relationship management will change buyer-seller relationships by providing new means of engagement, explains Doc Searls.

Is it time for a volunteered personal information strategy?

16/10/2009 - 07:52 - 2 comments
Personal information
With the proliferation of personal information management services impacting CRM, Alan Mitchell explores how firms should respond.

Doc Searls: Customers will use ID data to force CRM change

30/09/2009 - 14:31 - 5 comments
Take the power back
Firms have been in the driving relationship of the customer relationship - but customer control of personal data could change this.
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