a Sift Media publication

Web 2.0

Customer service 2.0: New technology, same basic tenets

12/08/2010 - 00:50

How has customer service been changed by social media - and what should firms ensure remains the same?

Crowdservice: The future of customer support?

19/07/2010 - 01:31 - 4 comments

How is the growing trend for sourcing customer support from the crowd impacting the customer service sector? Guy Stephens explores.

Analyst predicts surge in mobile Web 2.0 access

25/03/2010 - 14:11

Presence-enabled services such as VoIP and social media will drive demand for mobile access to Web 2.0 applications, says Jupiter.

Web 2.0: Human behaviour inhibiting 'wisdom of the crowd'

28/01/2010 - 09:23

Firms must embed Web 2.0 usage into business process and educate users to their value to overcome barriers to social media, say experts.

Social media tools moving beyond the marketing department

08/01/2010 - 14:15

Think that social media tools are simply for marketing? Then you're going to get left behind this year, according to Forrester Research.

Pepsi ditches Superbowl TV slot for social campaigns

04/01/2010 - 14:48

Drinks giant Pepsi is turning its back on its traditional TV spot during the Super Bowl, as it focuses on social marketing. A sign of the times?

Report reveals extent of social networking engagement efforts

09/12/2009 - 11:26 - 1 comment

Firms are flocking to social networking to drive engagement, finds the Customer Engagement Report - but mobile remains on the backburner.

What are the advantages of Sales 2.0?

09/12/2009 - 10:04

How can new sales techniques involving social media technology help shorten sales cycles and attract more customers?

How do you add social media into the marketing communications mix?

07/12/2009 - 06:13 - 2 comments

David Holt provides a comprehensive guide to the opportunities and issues to consider when planning social media engagement.

Social media or social mania - where is the engagement?

26/10/2009 - 17:56 - 5 comments

social_media_multi_coloured_question_customer_international

Shaun Smith cuts through the Web 2.0 hyperbole to assess its genuine value for customer engagement.

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