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CRM and Company operations

10-Dec-2004

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I work in a service company providing clients with tax and legal advises, company formation and management, also I am an MBA student at the moment.

Our company tries to improve customer service by investments in CRM. In order to link theory with practice I am devoting my Dissertation to the IMPROVEMENT OF COMPANY OPERATIONS AND CUSTOMER SERVICE BY ADOPTING CRM APPROACH.

Please kindly let me know your opinion conserning the above subject. To what extent Company operations can be improved by adopting CRM approach. Please advise if there are any articles or case stadies to read?

Thank you



Tatiana Panteli

MyCustomer.com  10-Dec-2004
Story read 1957 times

User Comments: 1

CRM

LAURA PARDO ESTEVEZ  14-Dec-2004 @ 18:37PM
   
hi Tatiana!!!
I am a sudent too and I working in a case of CRM and i need also information to analise the advantages and disadvantages of implanting this strategy. If someone find some informationabout it please let me know.

Good luck!!!
laura pardo